The Cycle-Smart Foundation is committed to saving young people’s lives by promoting safer cycling and, in particular, the use of cycle helmets

News - Cycling to take more prominent stage in infrastructure planning

The Government is to consider cycling as "a legitimate form of transport" and place it on an equal footing with cars and trains according to the Times Newspaper

http://www.thetimes.co.uk/tto/public/cyclesafety/article4331991.ece